The digital marketing world seems to change in the blink of an eye, but there are 4 starting points that can help set your brand apart from others.
🔹 𝗘𝘀𝘁𝗮𝗯𝗹𝗶𝘀𝗵 𝘆𝗼𝘂𝗿 𝗶𝗱𝗲𝗻𝘁𝗶𝘁𝘆. You need a marketing strategy that both works for you and your brand, while also creating a plan that is unique to your business. There are over 30.2 million small businesses in the United States, which can seem overwhelming in terms of competition. However, through the identification of content pillars, you can promote your special identity to consumers.
🔹 𝗛𝗮𝘃𝗲 𝗮 𝗴𝗿𝗲𝗮𝘁 𝘄𝗲𝗯𝘀𝗶𝘁𝗲. A website is more than just a home, about, services, and contact page. It is an opportunity to showcase your talents by speaking to the audience through visuals and text. Your website is often the deciding factor to turn leads into sales and you want to make sure you capture the viewer enough to hit "contact" or "add to cart."
🔹 𝗣𝗿𝗼𝗺𝗼𝘁𝗲 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀 𝘄𝗶𝘁𝗵 𝘃𝗶𝘀𝘂𝗮𝗹𝘀. Quality photos help convince the buyer that your product is the one they want to purchase. Whether you sell products or services, professionalism with graphics, text, and visuals are especially important on online stores, since the customer cannot physically touch or see what they are purchasing. (Hint: Using imagery in the photo descriptions is a great way to help the viewer imagine their own experience with your brand)
🔹 𝗘𝘅𝗽𝗲𝗿𝗶𝗺𝗲𝗻𝘁 𝘄𝗶𝘁𝗵 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮. It can be super daunting to put yourself out there on the Internet, but remember, that you are a crucial piece to your small business's branding. Shoppers are more inclined to buy from stores they feel connected to, even if they have to pay a little extra for that personalized experience. Try experimenting with features on social media to develop that relationship with customers. Just one way you can do this is by going live on Facebook and/or Instagram every week to highlight new arrivals or promotions 🛍️
Now is the time to update your online store for the holiday shopping season. Reach out to Brittany by sending an email to firstname.lastname@example.org. We look forward to chatting with you!