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Facebook Ads 101: Planning a Successful Campaign

Planning a successful ad campaign on social media is a great way to gain awareness for your brand, product, or service. Platforms like Facebook and Instagram make it easy to target your specific demographic, so the message reaches exactly who you want to see it. The ad campaign consists of a text description, graphic visual, and call-to-action button that links to an external site, such as a website or dialing out to a phone number.



Don't know where to start? Do some research on the Marketing Funnel and determine which stage you want to focus on. Are you just trying to make people aware that your business exists? Share information with them? Or sell them something? Once that is determined, you can create a graphic and text that includes keywords for reaching your goal.


Here are four strategies to keep in mind when planning your next Facebook Ads campaign:


1. 𝗣𝗹𝗮𝗻 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗹𝗼𝗻𝗴 𝘁𝗲𝗿𝗺. Where does this current ad fit in the grand scheme of your marketing plan? Be sure to plan out your regular content in a way that aligns with the ad campaign, so you can turn those leads into sales.


2. 𝗞𝗲𝗲𝗽 𝗶𝘁 𝗰𝗹𝗲𝗮𝗻. The average person only looks at social media graphics for 8 seconds, which means that your ad graphic needs to be clean, easily readable, and connect with the viewer in a way that makes them want to keep looking. Avoid busy backgrounds, small text, and make sure your pictures are top quality.


3. 𝗠𝗮𝗸𝗲 𝗺𝘂𝗹𝘁𝗶𝗽𝗹𝗲 𝗰𝗼𝗽𝗶𝗲𝘀 𝗮𝗻𝗱 𝘃𝗮𝗿𝗶𝗮𝘁𝗶𝗼𝗻𝘀. Running an A/B test can tell you exactly which elements are more popular with viewers and the algorithm. If you need a more affordable method, you can always poll friends and family to see which ad design they are more drawn to as a consumer.


4. 𝗥𝗲𝗮𝗱 𝘁𝗵𝗲 𝗮𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀. There is power in knowledge, my friend, and data is proof that certain decisions work better than others. Take the time to get to know the consumers and their social media habits, this will allow you to adapt and overcome for next time 😉


The Winfield Creative, helping women-owned businesses shine on the internet. Schedule your free consultation today.

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