Authentic Designs
Authentic Designs is a family-owned and operated business with a small but highly capable marketing team that had already found success running paid ads on Pinterest. While those campaigns performed well, the team wanted to expand their paid strategy to Meta, a platform they hadn’t worked with before, without wasting budget or starting from scratch.
They came to The Winfield Creative with a strong foundation: proven data, high-performing creative assets, and a history of results. However, their paid ads approach had largely followed a “set it and forget it” model, with limited ongoing optimization. Additionally, they weren’t yet familiar with how audiences behave on Instagram and Facebook, or how to adapt messaging and creative to resonate with these platform.
To scale successfully on Meta, Authentic Designs needed a strategic approach that translated existing success into a new ecosystem: one built for active optimization, platform-native creative, and audience-specific messaging.
That’s where The Winfield Creative came in.
The Challenge
Services Provided
The Results
As campaigns were optimized, the cost to reach ready-to-shop customers dropped by more than 80%, allowing the same budget to drive significantly more high-intent traffic.
Engagement with warm audiences more than doubled, showing that ads were connecting with shoppers who were genuinely interested, not just scrolling.
Monthly website visits from Meta ads more than doubled, increasing from 4,898 to 10,433, while maintaining a healthy ad frequency and controlled spend.
Ads shown to past website visitors consistently delivered the strongest results, demonstrating Meta’s ability to turn existing interest into action.
The cost to reach ready-to-buy customers decreased from nearly $1 per click to just $0.11, enabling the budget to go further without increasing spend.
The Strategy
Strategic visibility for statement lighting.
We built a three-tier sales funnel designed to meet customers at different stages of their buying journey. New audiences discovering bespoke lighting were introduced to the brand at the top of the funnel. Engaged audiences who had not yet committed were nurtured in the middle, while loyal and repeat-ready customers were targeted at the bottom. Although each audience shared the same need for custom lighting, messaging was intentionally tailored to reflect their level of familiarity with the brand.
Sales Funnel Structure
Once audiences were segmented by funnel stage, messaging was customized to speak directly to where customers were in their decision-making process. Calls to action were adjusted based on brand familiarity and intent. Through testing, we discovered that even small language choices made a measurable impact. For example, “Made in America” consistently outperformed similar phrasing, proving that thoughtful messaging directly influenced ad performance.
Funnel-Specific Messaging
Rather than setting campaigns live and walking away, performance data guided every next step. Ongoing optimization at the campaign, ad set, and ad level ensured that what was working continued to perform, allowing results to build over time.
Ongoing Optimization