Repurposing 101: How to Turn One Piece of Content into Five

Creating content takes time ⌚

If you’re a small business or non-profit with a tiny team (or just you), it can feel like social media is a hungry machine that always needs to be fed.

The good news? You don’t need to create brand-new content every day.

You just need to learn how to repurpose what you already have.

This post is your crash course in turning one strong idea into five unique pieces of content - without feeling repetitive or overwhelming your audience.

Why Repurposing Works

✨ Saves time. You’re not starting from scratch every day.
✨ Reinforces your message. People need to see something multiple times before it sticks.
✨ Reaches different audiences. Some people love video, others read carousels or save infographics.
✨ Extends your content’s lifespan. Great ideas deserve more than one post.

Step 1: Start with a Core Idea

Think of your content as a tree, and your core idea is the trunk 🌳
Pick something helpful, interesting, or relevant to your audience.

(I highly recommend looking at your data insights and choose one of your most popular posts!)

Examples:

• A tip you shared in a caption

• A testimonial or client win

• A blog post or newsletter

• A product feature or how-to

• A behind-the-scenes moment

For example: In November 2024, The Winfield Creative published a blog post called: “3 Metrics That Matter More Than Likes”

That’s your starting point. One piece of content.

Step 2: Break It Into 5 Formats

Here’s how to turn that one idea into five fresh pieces of content:

1. Instagram Carousel (Static or Animated)

Create a swipeable post with each styling tip on its own slide. End with a CTA: “Which look is your favorite?”

Format: Static images or Canva templates
Goal: Saves, shares, comments

2. Reel or TikTok

Film a quick try-on video or moodboard of the three looks, set it to a trending sound, and add on-screen text.

Format: Short-form vertical video
Goal: Reach, visibility

3. Story Series

Post a behind-the-scenes look at styling each outfit. Use polls or quizzes to make it interactive.

Format: Instagram/Facebook Stories
Goal: Engagement, interaction

4. Email or Blog Snippet

Turn your tips into a short email or blog post with links to the product, inspiration photos, and a bonus styling idea.

Format: Written
Goal: Clicks, deeper brand connection

5. Pinterest Pin or Infographic

Create a branded graphic or pin that visually summarizes the three looks with styling notes or keywords.

Format: Pinterest pin or square post
Goal: Long-term discovery, traffic

Bonus Ideas

• Turn customer DMs or reactions to the post into testimonials

• Reshare the original post with a new caption or updated visual

• Ask your audience to share their take on the tip and repost their content

• Expand the original idea into a longer “how-to” video or Instagram Live

• Use a quote or takeaway from the post as a standalone quote graphic

We ended up turning that one blog post into a multi-slide carousel that taught readers the basics of the three metrics, but then encouraged them to go to the blog itself to learn in more detail. 

And this specific call-to-action increased our web traffic on the site! 📈

Final Thoughts

You don’t need more content ideas. You just need to stretch the ones you already have. Repurposing isn’t about being lazy or repetitive. It’s about being smart, intentional, and consistent.

Next time you create a piece of content, ask yourself: How else can I share this idea in a way that feels fresh?

Your audience won’t mind the repetition: they’ll thank you for the clarity.