Joy of Home
Joy of Home was a brand-new business (just one month old) when owner, Alisa, partnered with The Winfield Creative. While she brought exceptional craftsmanship and operational strength to her custom upholstery work, social media strategy and online marketing were not her area of expertise.
With no established digital foundation, the brand needed clear messaging, defined audience positioning, and a professional, yet creative, online presence to match the quality of her work. Once those thoughtful marketing pieces were figured out, Joy of Home had the launchpad it needed to support the business from the very beginning.
The Challenge
Services Provided
The Results
In the past 30 days alone, website visits increased by 27%, with unique visitors up 24% and clicks to the contact page rising by 53%, signaling stronger audience alignment and higher intent.
Since launching the redesigned website, Joy of Home has generated 205 “Request an Estimate” form submissions, turning traffic into qualified project inquiries.
As of January 2026, Joy of Home maintains a steady stream of customer inquiries, allowing Alisa to hire a full-time employee and build a three-month project waitlist.
The Strategy
A marketing foundation built from day one to support a brand-new business with long-term vision.
Audience-Focused Website Refresh
While Alisa’s original website had strong bones, it didn’t fully reflect the customer journey. Services were listed immediately, but many potential clients wouldn’t have known which option was right for their home or project. We restructured the website to mirror a real-life decision-making process, organizing services by room and project type. This made the experience more intuitive, guiding visitors toward the right solution while showcasing the artistry behind each offering.
Transformational Video Content
With a streamlined posting cadence of 1–2 times per week, quality mattered more than quantity. We introduced a transformational Reels strategy focused on project reveals and client stories, highlighting the before-and-after impact of Alisa’s work. These videos didn’t just showcase upholstery — they told the story of a space being reimagined, helping potential clients envision what Joy of Home could create for them.
Strategic Engagement & Partner Building
Beyond posting, we focused heavily on intentional engagement. This included building relationships with complementary businesses such as interior designers, connecting with commercial partners in need of elevated seating and design aesthetics, and supporting philanthropic organizations aligned with Alisa’s quarterly giving initiatives. This approach positioned Joy of Home within a broader design ecosystem while strengthening both referral opportunities and community impact.
Testimonial
Working with Brittany was one of the best decisions I made early on in starting my business. Not only has she taken social media totally off of my plate (thank goodness!), but she has reworked my website (twice!), been a great advisor on many marketing fronts and has shown up to help me create content and offer events. Her wisdom, enthusiasm, and caring make all the difference.
— Alisa, Joy of Home