Simpson & Vail
Simpson & Vail had a strong internal marketing foundation, including an in-house Director of Marketing and a talented graphic designer. However, the team lacked a dedicated paid ads expert to help them maximize performance and efficiency across their ad spend. While they had experimented with paid advertising in the past, the results hadn’t delivered the return they were looking for.
Heading into their busiest sales period of the year, October through January, the stakes were even higher. The team wanted to leverage paid ads as a reliable growth channel to support holiday demand without placing additional pressure on organic content alone. To do that successfully, they needed a more strategic, performance-driven approach to paid advertising.
That’s where The Winfield Creative came in.
The Challenge
Services Provided
The Results
Over a two-month period, Simpson & Vail achieved a 145% return on ad spend, generating more revenue from social ads than they invested.
Through consistent strategy and intentional execution, social media evolved into a polished and reliable brand channel, strengthening customer trust and deepening engagement with tea enthusiasts nationwide.
During the busy holiday season, a structured social media strategy allowed the internal team to focus on fulfillment and customer experience, without the added pressure of manually driving sales day to day.
A strategic ad approach that keeps sales flowing, so the team can sit back and sip on the benefits.
The Strategy
Personality-Based Audience Targeting
Instead of only targeting broad demographics like age and location, we expanded audience strategy to focus on lifestyle, interests, and personality. By reaching book lovers, puzzle enthusiasts, wellness seekers, and other aligned communities, ads felt more personal and relevant. This shift allowed messaging to speak directly to how and where people enjoy tea, not just who they are on paper.
Analyzing Previous Performance
We began by taking a deep dive into Simpson & Vail’s past paid campaigns to identify clear performance patterns. This allowed us to understand which messaging, visuals, colors, and calls to action resonated most with customers -- and just as importantly, what wasn’t driving engagement. These insights became the foundation for a more intentional, data-informed ad strategy moving forward.
Encouraging Community Engagement
Simpson & Vail already had a passionate customer base, so we leaned into that strength. Ads were designed to spark conversation and encourage loyal customers to share their love for the brand in the comments. This helped build trust and community, turning social proof into a powerful driver for new customers discovering the brand for the first time.