Sugarman Maple of Vermont

Sugarman of Vermont has an in-house marketing person, a talented graphic designer, but without a dedicated social media strategist, their platforms lacked direction and consistency. After previously investing in a high-cost marketing agency that overpromised and underdelivered (including purchasing followers YIKES!) the brand was left needing both cleanup and clarity on how to grow their platforms.

At the same time, the company was navigating multiple new product launches, pulling internal focus away from community building and day-to-day social media management. Posting was inconsistent, graphics weren’t always optimized for platform sizing, and the content didn’t capture the energy and excitement that a premium Vermont maple brand deserves. The potential was there, but the strategy, execution, and momentum were not.

The Challenge

Services Provided

SOCIAL MEDIA MANAGEMENT
CONTENT CREATION
Red holiday berry decoration with pinecones and evergreen branches, and a red and white polka dot bag holding sugar packets labeled 'Sugar of Vermont' in front of a white fireplace mantel.
French toast topped with strawberries, blueberries, and whipped cream, served on a white plate with additional strawberries and blueberries, with a bottle of maple syrup and a bowl of strawberries in the background.
A bottle of Sugarman Vermont organic maple syrup on a wooden surface, with a small bowl of pecans and a wooden spoon nearby, and a checkered tablecloth underneath.

The Results

  1. Facebook impressions increased by 2,901% in just 90 days, dramatically expanding brand visibility and putting Sugarman in front of thousands of new customers.

  2. Video views surged by over 4,000% on Facebook, proving that the new Reels and recipe-driven content strategy resonated with audiences.

  3. Website visits from Facebook grew by 301%, turning social media from a branding tool into a traffic-driving engine.

  4. Profile visits skyrocketed by 6,558% on Facebook, signaling a major spike in interest, curiosity, and brand discovery.

  5. Instagram engagement and discovery improved steadily, with impressions up 141% and profile clicks increasing by 72.5% within the first 90 days.

The Strategy

Restoring trust, energizing the brand, and making it easier than ever for people to Tap into the Taste of Vermont.

Before focusing on growth, we prioritized restoring integrity to Sugarman’s social presence. After previous follower inflation tactics diluted engagement quality, we shifted to an organic-first strategy centered on real audience connection. This meant refining targeting, cleaning up performance inconsistencies, and rebuilding the brand’s digital credibility through authentic engagement and consistent execution.

Cleanup & Credibility Rebuild

Content Optimization & Platform-Native Design

We elevated the brand’s creative execution by ensuring every post was properly sized and optimized for each platform, eliminating formatting inconsistencies and improving visual credibility. From there, we introduced a dedicated Reels strategy focused on dynamic, vertical-first content. This included playful recipe videos, behind-the-scenes moments, and partnerships with UGC creators who received Sugarman products to create authentic, lifestyle-driven content. The result was a more energetic, modern feed that made maple syrup feel interactive, versatile, and genuinely fun.

Integration of Facebook & Instagram Shop

To move beyond awareness and into direct conversion, we launched fully integrated Facebook and Instagram Shops. This allowed customers to browse and purchase products directly within the app, reducing friction between discovery and checkout. By connecting content to commerce, social media became more than a brand touchpoint, it became a revenue-driving channel.