Vermont Pub & Brewery

Vermont Pub & Brewery has been a pillar of the craft beer community since 1988, with a loyal fan base and a reputation built over decades. But while the restaurant filled seats on the weekend, its social media presence hadn’t kept pace.

Content felt dated and inconsistent, making it harder to reach a younger audience discovering eateries through social platforms. Social media was managed in-house by the general manager, and during busy service periods, posting naturally fell behind, leading to missed opportunities for visibility and discovery. At the same time, nearby competitors were investing heavily in modern, engaging social content, raising the stakes for staying relevant in a crowded market.

The Challenge

Services Provided

Social Media Management
Content Creation
Poster for The Vermont Pub & Brewery, featuring their logo with a beer mug, a banner stating 'Est. 1988,' and text indicating they are open 7 days a week for 38 years at 144 College Street, Burlington, with a website vermontbrewery.com.
A person holding a red can of Sober Carpenter Irish Red non-alcoholic craft brew in front of a glass of beer on a wooden bar counter, with a background of a bar or brewery setting.
Two people clinking glasses of beer during National Beer Day celebration at a table with a menu and a plant in the background.
Person holding a glass of dark beer in front of a sunset sky, with a label that reads "The Vermont Pub Brewer" and the text "What's on tap this week" above.

The Results

  1. Post views grew by 478% year-over-year, significantly increasing discoverability and reach.

  2. Instagram saw a 10% increase in followers, driven by consistent posting and video-forward content.

  3. A consistent Google Business Profile strategy resulted in a 41% increase in Google Maps clicks and searches, making it easier for customers to find, visit, and choose Vermont Pub & Brewery.

The Strategy

A strategic refresh designed to modernize a legacy brand without losing what made it iconic.

Consistent and Professional Management

We implemented a reliable posting cadence of 3–4 times per week, an ideal rhythm for the food and beverage industry that balanced visibility without oversaturation. This consistency allowed us to build out clear content pillars that showcased VPB’s full experience, from beer and food to the people behind the bar.

We conducted a competitive audit of other local breweries to understand what was resonating and where VPB had room to stand out. From there, we raised the bar on content quality, tone, and presentation to intentionally reposition VPB alongside Burlington’s most talked-about brewery brands. The goal was clear: shift perception, modernize the brand’s presence, and make it unmistakable that VPB was just as relevant, fun, and cool as its peers.

Competitive Positioning

While Reels weren’t new to the brand, they weren’t being used strategically. We refined the approach by incorporating strong hooks, trending audio, and (most importantly) real VPB employees. Featuring the people guests actually see and interact with created a more authentic, human connection and naturally aligned with the younger audience VPB wanted to reach and engage with.

Short-Form Video and Reels

Testimonial

Working with The Winfield Creative has been a great experience. Brittany is a talented photographer and videographer, which makes it a true one-stop shop for our social media needs. She’s responsive, organized, and incredibly easy to work with, and she does a wonderful job showcasing the personality and history of Vermont Pub & Brewery online. I appreciate that I hardly need to touch anything in our social media department—it’s a huge weight off my shoulders. Time is valuable, and Brittany gives me more of it!

— Elise, Vermont Pub & Brewery